About
Parrill + Co shares the social, emotional and leadership tools companies need to nurture their people to lead with compassion and get to the heart of their work; Parrill + Co supports companies to be at their overall best.
We have supported a broad portfolio of business professionals and emerging leaders, ranging from non-profits and small business owners to large firms and C-suite executives. Our core values and mission speak to our professional integrity, excellence in customer service, success through innovation and a commitment to the community.
Our core focus is to enable leaders to create an environment for optimal team performance and to achieve their desired results. We want to help people not only be better, but to be their best. Whether working with an individual, or with a team, we arm them with the tools they need to thrive now and well into the future.
As the President of Parrill & Co, Amy Parrill is a certified executive coach and facilitator dedicated to driving intentional change through emotional intelligence, leadership, and personal development.
Leveraging the proven Leadership Management International (LMI) process, Amy integrates multi-sensory learning, spaced repetition, and time-tested techniques to foster measurable progress. Her expertise spans management development, personal motivation, goal setting, and effective communication—guiding individuals and organizations toward enhanced performance, heightened leadership awareness, and tangible business outcomes.
A distinguished leader in her field, Amy was honoured with the 2023 Leadership Management International Awards for Facilitator of the Year for the Americas and World Growth Leader of the Year. She partners with a diverse range of clients, including the University of New Brunswick, the Government of New Brunswick, and Cox & Palmer, equipping organizations with the tools to cultivate strong leadership and sustainable success.
Beyond her professional impact, Amy is deeply committed to empowering individuals and teams to achieve both personal and collective growth. She holds a Graduate Certificate in Executive Coaching and Advanced Coaching Practices from Royal Roads University and remains an active member of the International Coaching Federation. Based in Fredericton, NB, she finds fulfillment in family life with her husband and two sons.
